LATEST ESSAY
September 20, 2026
I’m dangerous — so buy me
OpenAI and Anthropic warn about their own technology. On an old sales device that turns danger into desire, and why it works so well right now.
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Thoughts on people, brands and machines
Essays on strategic communication, AI transformation and the question of what has to stay human. Rare, but substantial.
EARLIER ESSAYS
What was thought before
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June 28, 2026
An Email Is Not a Love Letter
“AI, yes, but our people still write their own emails.” I hear this sentence a lot right now. It contains a decision hardly anyone says out loud, and it reaches further than the speaker intends.
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May 17, 2026
There never was a golden age of authenticity
Why today’s debate about authenticity and artificial intelligence rests on a questionable picture of the past, and why authenticity is less a property of the medium than a relationship between source, context and expectation.
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April 13, 2026
Much of it was not art
A former voice actor on the conflict between the dubbing industry and AI, the shift nobody wants to name, and the question of what people are really needed for.
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March 9, 2026
Output gets cheap – impact doesn’t
AI is driving the cost of content toward zero. That means output no longer sets anyone apart. Why I’m still not building myself an automated content machine, especially now.
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February 10, 2026
Document Inflation
AI makes documents almost free. That is a revolution in production, well beyond a question of efficiency, and it devalues the document as a signal. Why the scarce resource from now on is curation.
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January 13, 2026
Who do you actually need for an AI transformation?
Job profiles for AI roles almost always ask for the same things: deep ML, a STEM degree, top grades. Understandable, and too narrow. Why the real hurdle is rarely technical.
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December 2, 2025
A Message Is Never Just One Message
“New product. Order now.” It sounds like a clear statement. In reality it’s a trigger, and what it sets off is decided by context, timing and setting. The grammar has little say.
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November 4, 2025
What Does AI Bring to Strategic Communication?
Many organizations post a lot and still can’t say in one sentence what they stand for. Why the strongest AI lever sits before the post, in strategic communication itself.
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October 7, 2025
The receiver decides what we said
Radio taught me how easily you can be misunderstood, and that what counts is what reaches the receiver, whatever we meant to send. What that means in an age of communication scaled by AI.
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