Thoughts on strategic communication, AI transformation and the question of what has to stay human. By Stefan Margenfeld.https://margenfeld.com/en-UShttps://margenfeld.com/en/journal/im-dangerous-so-buy-me/https://margenfeld.com/en/journal/im-dangerous-so-buy-me/OpenAI and Anthropic warn about their own technology. On an old sales device that turns danger into desire, and why it works so well right now.Sun, 20 Sep 2026 00:00:00 GMTStrategic CommunicationAI Transformationstefan@margenfeld.com (Stefan Margenfeld)https://margenfeld.com/en/journal/an-email-is-not-a-love-letter/https://margenfeld.com/en/journal/an-email-is-not-a-love-letter/“AI, yes, but our people still write their own emails.” I hear this sentence a lot right now. It contains a decision hardly anyone says out loud, and it reaches further than the speaker intends.Sun, 28 Jun 2026 00:00:00 GMTAI TransformationStrategic CommunicationAuthenticityBrand Leadershipstefan@margenfeld.com (Stefan Margenfeld)https://margenfeld.com/en/journal/there-never-was-a-golden-age-of-authenticity/https://margenfeld.com/en/journal/there-never-was-a-golden-age-of-authenticity/Why today’s debate about authenticity and artificial intelligence rests on a questionable picture of the past, and why authenticity is less a property of the medium than a relationship between source, context and expectation.Sun, 17 May 2026 00:00:00 GMTAI TransformationStrategic CommunicationAuthenticityBrand Leadershipstefan@margenfeld.com (Stefan Margenfeld)https://margenfeld.com/en/journal/much-of-it-was-not-art/https://margenfeld.com/en/journal/much-of-it-was-not-art/A former voice actor on the conflict between the dubbing industry and AI, the shift nobody wants to name, and the question of what people are really needed for.Mon, 13 Apr 2026 00:00:00 GMTAI TransformationMedia ChangeVoice WorkStrategic Communicationstefan@margenfeld.com (Stefan Margenfeld)https://margenfeld.com/en/journal/output-gets-cheap-impact-doesnt/https://margenfeld.com/en/journal/output-gets-cheap-impact-doesnt/AI is driving the cost of content toward zero. That means output no longer sets anyone apart. Why I’m still not building myself an automated content machine, especially now.Mon, 09 Mar 2026 00:00:00 GMTAI TransformationStrategic Communicationstefan@margenfeld.com (Stefan Margenfeld)https://margenfeld.com/en/journal/document-inflation/https://margenfeld.com/en/journal/document-inflation/AI makes documents almost free. That is a revolution in production, well beyond a question of efficiency, and it devalues the document as a signal. Why the scarce resource from now on is curation.Tue, 10 Feb 2026 00:00:00 GMTAI TransformationKnowledge Workstefan@margenfeld.com (Stefan Margenfeld)https://margenfeld.com/en/journal/who-do-you-need-for-an-ai-transformation/https://margenfeld.com/en/journal/who-do-you-need-for-an-ai-transformation/Job profiles for AI roles almost always ask for the same things: deep ML, a STEM degree, top grades. Understandable, and too narrow. Why the real hurdle is rarely technical.Tue, 13 Jan 2026 00:00:00 GMTAI TransformationLeadershipstefan@margenfeld.com (Stefan Margenfeld)https://margenfeld.com/en/journal/a-message-is-never-just-one-message/https://margenfeld.com/en/journal/a-message-is-never-just-one-message/“New product. Order now.” It sounds like a clear statement. In reality it’s a trigger, and what it sets off is decided by context, timing and setting. The grammar has little say.Tue, 02 Dec 2025 00:00:00 GMTStrategic CommunicationBrand Leadershipstefan@margenfeld.com (Stefan Margenfeld)https://margenfeld.com/en/journal/ai-in-strategic-communication/https://margenfeld.com/en/journal/ai-in-strategic-communication/Many organizations post a lot and still can’t say in one sentence what they stand for. Why the strongest AI lever sits before the post, in strategic communication itself.Tue, 04 Nov 2025 00:00:00 GMTAI TransformationStrategic Communicationstefan@margenfeld.com (Stefan Margenfeld)https://margenfeld.com/en/journal/the-receiver-decides-what-we-said/https://margenfeld.com/en/journal/the-receiver-decides-what-we-said/Radio taught me how easily you can be misunderstood, and that what counts is what reaches the receiver, whatever we meant to send. What that means in an age of communication scaled by AI.Tue, 07 Oct 2025 00:00:00 GMTStrategic CommunicationBrand Leadershipstefan@margenfeld.com (Stefan Margenfeld)