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June 28, 2026
An Email Is Not a Love Letter
“AI, yes, but our people still write their own emails.” I hear this sentence a lot right now. It contains a decision hardly anyone says out loud, and it reaches further than the speaker intends.
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May 17, 2026
There never was a golden age of authenticity
Why today’s debate about authenticity and artificial intelligence rests on a questionable picture of the past, and why authenticity is less a property of the medium than a relationship between source, context and expectation.
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December 2, 2025
A Message Is Never Just One Message
“New product. Order now.” It sounds like a clear statement. In reality it’s a trigger, and what it sets off is decided by context, timing and setting. The grammar has little say.
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October 7, 2025
The receiver decides what we said
Radio taught me how easily you can be misunderstood, and that what counts is what reaches the receiver, whatever we meant to send. What that means in an age of communication scaled by AI.